Auto Dealers Digital vs V12 Software: What Dealers Should Know
May 8, 2025
This Might Sound Familiar
A few years back, I helped a friend manage his used car lot. Day in, day out — buying, selling, hustling. Just like a lot of you reading this.
Then one day, I got a cold call. Some company called V12 Software was pitching this "all-in-one marketing tool" for dealers. Posting tools, Facebook ads, CRM, the works.
It sounded promising. I took the demo. Not because I was excited — but because I was curious.
The Demo That Sparked It All
At that time, Facebook had just killed their partner vehicle catalogs. Posting manually became the norm.
That V12 Software demo? It didn’t sell me — it showed me just how broken the process really was.
It gave me an idea.
I Referred 10 Dealers to V12
I figured it could help other dealers, so I joined their reseller program.
One by one, my referrals started canceling.
“It’s not working.”
“Support is useless.”
“It’s not posting like it should.”
I realized I wasn’t referring a solution — I was passing along a problem.
V12 Didn’t Want Help (YET)
I even offered dev support directly to someone high up at V12 Software.
Not for credit. Not for ownership. Just to fix it.
They weren’t interested.
So I moved on.
The Shift to Auto Dealers Digital
A while later, V12 Software called me — asking to white-label our system under their brand.
I declined.
Not long after, V12 disappeared. Then came Auto Dealers Digital.
Same pitch. Same cold calls. Same product style.
New Name, Same Playbook
I’m not saying Auto Dealers Digital is V12 Software...
But if you’ve been in the game long enough — it feels familiar.
Cold calls
Facebook ads bundled with extra fluff
Tools most dealers never use
We’ve seen this before — and built something better.
What Makes Unique Leverage Different?
Yes — we built a posting tool that actually works.
It’s used daily by dealers all over the country.
We’ve partnered with agencies, sales reps, and banks because the product delivers.
But what really separates us?
We manage real ad spend. Daily.
Not Just Another “Ads 360”
What V12 Software used to call “Ads 360”… whatever Auto Dealers Digital calls it now…
We don’t pitch it. We live it.
This isn’t a side hustle — we manage six figures in paid ads for dealers, in real time.
The Problem With Most Dealer Marketing
Most agencies:
Spend without strategy
Don’t explain anything
Don’t teach you how Facebook works
So even if the ad seems to work… you can’t scale it.
You don’t even know why it worked.
What You Get With Us
✅ Transparency — you’ll learn how your ads work
✅ Smarter spend — only scale when it’s actually working
✅ Full control — pixel, ads, and data are all yours
✅ Collaboration — we work with you, not over you
This isn’t a copy-paste campaign. It’s built to fit you.
Real World Experience
After doing this for years, here’s what I know:
Dealers don’t increase budget unless they know it’s working.
But companies like Auto Dealers Digital and V12 Software push spend…
Without testing. Without owning results.
That’s a problem.
Let’s Fix It
If you’re running Facebook ads right now and not sure they’re working — let’s audit it.
We’ll review your setup, clean it up, and show you what’s next.
No BS. Just clarity.
Ask These Questions First
If Auto Dealers Digital is calling you today, ask:
Do they run their own ads?
Can they show real results?
Do you really need all those “extras” in the bundle?
If not…
👉 Here’s what we’re doing instead
Built From the Ground Up
✅ Simple
✅ Proven
✅ Leads that convert
We built this for real dealers — not for fluff or cold call scripts.
So if you’re tired of gimmicks… tired of burning budget… tired of feeling like a number in a CRM…
Let’s do it differently.
Disclaimer: This article reflects my personal experience and opinions based on direct interactions with V12 Software and my professional background in dealership marketing. All statements are intended for informational purposes and are not meant to defame or misrepresent any company or individual. Always conduct your own research before making decisions.