Most car dealerships don’t have a marketing problem — they have a transparency problem.

They’re spending money on ads, listing vehicles online, and hiring agencies that promise leads. But behind the scenes? Most have no real insight into what’s working, what’s not, or where their money is actually going.

The phone rings… sometimes. Leads come in… occasionally. But it’s inconsistent. And when results slow down, they’re left guessing.

That’s where I come in — and why UniqueLeverage.com exists.

Where I Started (And Why It Matters)

Before banks and agencies started referring clients to us…

Before companies started asking to license our software…

I was building this business the way most people wouldn’t — with cold calls, grit, and a deep understanding of what car dealers actually need.

I didn’t come from a traditional agency background. I’ve bought, sold, and priced vehicles. I’ve worked the auctions. I’ve spoken with real customers. I’ve run e-commerce campaigns, built funnels, climbed affiliate leaderboards, and spent serious money on ads — not someone else’s budget… my own.

That hands-on experience gave me a different lens. It’s why I can build systems that actually solve problems instead of just checking marketing boxes.

What I Do Now

Today, I lead a team of developers, designers, and campaign strategists at Unique Leverage. We’ve built a desktop software platform that helps car dealerships automate their ads, track performance, and manage their online inventory in ways competitors simply can’t.

I’m not a developer — but I manage developers.

I’m not a designer — but I work closely with our design team to make sure everything we build is intuitive for dealerships.

I’m not just an ad guy — I’m the one who sets the campaign strategy, oversees tracking implementation, monitors results, and works directly with our clients to scale what’s working.

Most companies don’t offer this kind of depth. They either sell software or offer services. We do both — and we do them well — because I understand the entire stack from top to bottom.

Why Most Dealerships Struggle

In the last year alone, I’ve audited over 50 dealership setups.

Here’s what I typically find:

• Ads optimized for traffic or clicks — not for conversions

• Pixels installed incorrectly or only firing “PageView”

• No call tracking or event data tied back to ad campaigns

• No retargeting for visitors who looked at inventory and bounced

• CRM systems that aren’t connected properly

• And the biggest issue: the dealership doesn’t actually own any of their marketing assets

Let me explain that last one — because it’s serious.

Why You Should Own Everything You’re Paying For

Too many dealerships are running ads inside an agency’s Business Manager. Their pixel? Controlled by the agency. Their audiences? Built and stored in someone else’s account. The CRM, the catalog feed, even the website sometimes — none of it is under the dealer’s control.

So what happens when you want to make a change? You lose everything. Your data, your retargeting lists, your ad history, your pixel optimization — gone.

I’ve seen dealerships forced to start from scratch because someone else had the keys.

At Unique Leverage, that doesn’t happen.

We make sure you own your Business Manager, your ad accounts, your pixel, your CRM access, your catalog — all of it. You paid for it. It should be yours. And when you own your assets, you build equity over time — something most dealers don’t realize they’re missing.

What Makes Unique Leverage Different

We’re not an agency, and we’re not just a tech company. We’re a partner that helps dealerships build real systems that perform consistently — even when the market doesn’t.

Here’s what we help you do:

✅ Run Facebook and Instagram campaigns that are fully trackable
✅ Capture phone calls, form submissions, and lead activity in one place
✅ Sync your vehicle inventory automatically, daily
✅ Retarget shoppers with real-time listings they’ve already viewed
✅ View simple, clean performance reports that actually make sense
✅ And most importantly — retain full ownership and control of your assets

Whether you’re a small independent lot or a multi-rooftop group with a BDC, we build around your structure and help you scale without the guesswork.

What a Typical Week Looks Like For Nathan Allison

Every week, I’m jumping between:

• Reviewing new code with developers

• Adjusting ad copy and audience targeting in real time

• Troubleshooting event issues inside Meta Events Manager

• Checking inventory syncs and feed health to ensure everything runs smoothly

• Talking to dealerships about how we can scale what’s already working

• Mapping out future product features to keep us — and our clients — ahead of the curve

This isn’t guesswork or delegation from a distance. I’m involved in the details — because that’s where the wins are.

Why Clients Stay With Us

Because we’re not trying to lock them in.

Everything we build is transparent, simple to use, and designed to make you more independent, not more dependent.

And if you ever need help? You’re not routed through three layers of support just to get someone who understands how retargeting works. You talk to someone who knows exactly what’s happening under the hood — because we built the system ourselves.

Let's Talk About Your Results?

If you're spending money on ads but aren’t seeing consistent results — or worse, you have no clear way to track what’s actually working — then I’d love to take a look under the hood.

You can explore more at uniqueleverage.com — or, if you’re ready to talk, book a call here.

No pressure. No pitch deck. Just a clear, honest conversation about where you are now — and where you could be with the right system in place.

– Nathan Allison
Founder, Unique Leverage